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Privacy Policy

Last updated April 28, 2026

This Privacy Policy describes how Totify Solutions Inc ("Totify," "we," "us," or "our") collects, uses, and shares information about you when you use our website at https://totifysolutions.com and our daycare management platform (collectively, the "Services").

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Services.

Contact us:
Totify Solutions Inc · 209 2nd Street, PMB 3, Lakewood, NJ 08701
Phone: (732) 523-1494 · Email: breindy@totifysolutions.com

TABLE OF CONTENTS

  • 1. Information We Collect
  • 2. How We Use Your Information
  • 3. SMS / Text Messaging
  • 4. Sharing Your Information
  • 5. Data Retention
  • 6. Security
  • 7. Children's Privacy
  • 8. Your Rights and Choices
  • 9. California Privacy Rights
  • 10. Changes to This Policy
  • 11. Contact Us

1. Information We Collect

Information You Provide to Us

When you register for or use the Services, we may collect the following categories of information:

  • Account information: Name, email address, phone number, daycare name and address, and login credentials for daycare administrators and teachers.
  • Parent/guardian information: Name and mobile phone number, provided by the daycare to enable daily report delivery via SMS.
  • Child information: Child's first name, date of birth, classroom assignment, and daily activity records (attendance, meals, bottle feeds, sleep times, diaper changes, and notes) entered by daycare staff.
  • Payment information: Billing details processed through our payment processor. We do not store full credit card numbers on our servers.
  • Communications: Messages, support requests, or demo requests you send to us.

Information Collected Automatically

When you access the Services, we automatically collect certain technical information, including:

  • IP address and general location (country/state)
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on the Services
  • Referring URL

We use cookies and similar tracking technologies to collect this information. You can control cookie settings through your browser.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Services
  • Create and manage accounts for daycare administrators, teachers, and parents
  • Record and display children's daily activities within the platform
  • Send daily activity report SMS messages to parents and guardians
  • Send child safety alerts (e.g., if a child has not arrived by a parent-set time)
  • Process subscription payments and manage billing
  • Respond to your inquiries and provide customer support
  • Send account-related notifications (e.g., service updates, renewal reminders)
  • Analyze usage trends to improve and enhance the Services
  • Comply with legal obligations
  • Detect and prevent fraudulent or unauthorized use of the Services

3. SMS / Text Messaging

Important for parents: By providing your mobile number to the Totify platform (through your daycare provider), you consent to receive automated SMS text messages from Totify containing your child's daily activity summary.

What We Send

Totify sends automated SMS messages to parents and guardians containing their child's daily report — including attendance status, meals, bottle feeds, sleep, and any notes entered by daycare staff. We may also send child safety alerts and account-related notifications.

Message Frequency

Message frequency varies. Parents typically receive one (1) SMS per day per enrolled child on days the child attends daycare. Additional messages may be sent for safety alerts or important account notifications.

Message and Data Rates

Message and data rates may apply based on your mobile carrier plan. Totify is not responsible for any charges imposed by your mobile carrier.

Opt-Out

You can opt out of SMS messages at any time by replying STOP to any text message you receive from us. After sending STOP, you will receive a single confirmation message and no further SMS messages will be sent to that number. To re-enable messages, contact your daycare administrator or email us at breindy@totifysolutions.com.

Help

Reply HELP to any message for assistance, or contact us directly at breindy@totifysolutions.com or (732) 523-1494.

No Sharing for Marketing

Mobile phone numbers and SMS opt-in data collected through the Totify platform will not be shared with third parties for marketing or promotional purposes. Phone numbers are used exclusively to deliver daily childcare activity reports and operational notifications related to the Totify service.

SMS Service Provider

We use Twilio to deliver SMS messages. Twilio may process your phone number and message content as a data processor on our behalf, subject to their privacy policy and data processing terms.

4. Sharing Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

With Service Providers

We share information with trusted third-party vendors who help us operate the Services, including:

  • Twilio – SMS delivery
  • SendGrid – Email delivery
  • Payment processors for billing
  • Cloud hosting and infrastructure providers

These providers are contractually obligated to use your data only as directed by us and in accordance with this Privacy Policy.

Within the Daycare Account

Children's daily activity data entered by teachers is accessible to authorized administrators and staff at the same daycare, and is transmitted to the relevant parent or guardian via SMS at the end of the day.

Legal Requirements

We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent fraud, or protect the safety of users or the public.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Services. If you cancel your subscription, we will retain your data for up to 90 days after cancellation to allow for any disputes or recovery requests, after which it will be deleted or anonymized.

Daily activity records (children's daily reports) are retained for the duration of the subscription to allow for report downloads and compliance purposes. You may request deletion of your data at any time by contacting us.

6. Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

7. Children's Privacy

Totify is a B2B platform used by daycare centers. The Services are operated by and for adults (daycare administrators and teachers). We collect limited information about children (first name, age, classroom, and daily activities) solely for the purpose of generating daily reports for their parents or guardians.

We do not knowingly collect personal information directly from children under 13. The daycare operator is responsible for obtaining any necessary parental or guardian consent before entering child information into the platform, in compliance with the Children's Online Privacy Protection Act (COPPA) and applicable state laws.

If you believe we have inadvertently collected personal data from a child without proper consent, please contact us immediately at breindy@totifysolutions.com and we will take steps to delete such information.

8. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to certain exceptions.
  • Opt-out of SMS: Reply STOP to any text message to opt out of SMS communications.
  • Account deletion: Contact us to request deletion of your account and associated data.

To exercise any of these rights, contact us at breindy@totifysolutions.com. We will respond to your request within 30 days.

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information is collected, used, shared, or sold.
  • The right to delete personal information held by us (with certain exceptions).
  • The right to opt out of the sale of personal information. We do not sell personal information.
  • The right to non-discrimination for exercising your privacy rights.

To submit a California privacy rights request, contact us at breindy@totifysolutions.com or (732) 523-1494.

For general complaints, you may also contact the California Department of Consumer Affairs at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last updated" date at the top of this page and, where appropriate, by sending an email notification to registered account holders. We encourage you to review this Privacy Policy periodically. Your continued use of the Services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Totify Solutions Inc
209 2nd Street, PMB 3
Lakewood, NJ 08701
United States
Phone: (732) 523-1494
Email: breindy@totifysolutions.com

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